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Good to Great – Jim Collins (Review)

Jim Collins on why some companies make the leap to greatness — and how you can apply the lessons.
Cover of Good to Great by Jim Collins – book review on Success Books Reviews

Summary

Good to Great explores why some companies transition from mediocrity to enduring success — and why others fail to do so. Based on a five-year research project analyzing 1,435 companies, Collins identifies key principles that separate truly great companies from merely good ones.


Who This Book Is For

  • Business leaders seeking sustainable growth strategies
  • Entrepreneurs aiming to build long-term value
  • Students of management and corporate strategy
  • Professionals interested in leadership and organizational behavior

Key Takeaways

  • Level 5 Leadership: Great companies are led by humble yet determined leaders who prioritize the organization over personal ego.
  • First Who, Then What: Get the right people on the bus before setting direction.
  • Hedgehog Concept: Focus on what you can be best at, what drives your economic engine, and what you’re deeply passionate about.
  • Culture of Discipline: Combine entrepreneurial spirit with disciplined action.
  • Flywheel Effect: Transformation comes from consistent, cumulative effort — not a single dramatic moment.

Strengths

  • Backed by extensive research and real-world case studies
  • Clear frameworks easily applied to different industries
  • Timeless insights into leadership and organizational growth

Weaknesses

  • Focuses primarily on large U.S. corporations (less relevant for startups or small teams)
  • Some case study companies later faltered, raising questions about long-term applicability

Verdict

A classic in business literature, Good to Great provides actionable insights for leaders committed to long-term excellence. While some examples may feel dated, its core concepts remain highly relevant for anyone aiming to build a lasting organization.

Rating: ★★★★☆ (4.5/5)


Where to Get It

Buy on Amazon (see disclosure)