Good to Great – Jim Collins (Review)
Jim Collins on why some companies make the leap to greatness — and how you can apply the lessons.

Summary
Good to Great explores why some companies transition from mediocrity to enduring success — and why others fail to do so. Based on a five-year research project analyzing 1,435 companies, Collins identifies key principles that separate truly great companies from merely good ones.
Who This Book Is For
- Business leaders seeking sustainable growth strategies
- Entrepreneurs aiming to build long-term value
- Students of management and corporate strategy
- Professionals interested in leadership and organizational behavior
Key Takeaways
- Level 5 Leadership: Great companies are led by humble yet determined leaders who prioritize the organization over personal ego.
- First Who, Then What: Get the right people on the bus before setting direction.
- Hedgehog Concept: Focus on what you can be best at, what drives your economic engine, and what you’re deeply passionate about.
- Culture of Discipline: Combine entrepreneurial spirit with disciplined action.
- Flywheel Effect: Transformation comes from consistent, cumulative effort — not a single dramatic moment.
Strengths
- Backed by extensive research and real-world case studies
- Clear frameworks easily applied to different industries
- Timeless insights into leadership and organizational growth
Weaknesses
- Focuses primarily on large U.S. corporations (less relevant for startups or small teams)
- Some case study companies later faltered, raising questions about long-term applicability
Verdict
A classic in business literature, Good to Great provides actionable insights for leaders committed to long-term excellence. While some examples may feel dated, its core concepts remain highly relevant for anyone aiming to build a lasting organization.
Rating: ★★★★☆ (4.5/5)